Times Square’s biggest billboard will show “subversive” satirical messages criticizing Australia for its inaction on the climate crisis for 10 minutes this week.
The campaign is an idea of Australian comic Dan Ilic, who raised $ 140,000 through a fundraising campaign called “jokekeeper”, which aims to “ridicule the parties that support fossil fuels in the next election federals “.
Ilic said the idea came to him as he watched the Australian government respond to the pandemic with a “gas recovery”.
“All of these people decided that the best way to beat Covid was to build a gas pipeline,” Ilic said.
“I think that was the moment I said,‘ Wait, maybe this government doesn’t do us any good? “Australians want to be proud of our position in the world and this government gives us no reason to be.”
The aim of the campaign is to buy space on a billboard in Glasgow ahead of the Cop26 international summit to “say what everyone thinks” about Australia’s climate change policy. It will also feature posters with similar messages in marginal seats in Australia ahead of the next poll.
But New Yorkers will reach a high point on Thursday evening, local time (Friday morning in Australia), when a “Glasgow forerunner” will appear on the largest billboard in Times Square, a 20-meter-high screen known as ” Godzilla “which claims to be the third most Instagram site in the world.
“I’ve been to Times Square, just look at the biggest one,” Ilic said. “I thought if you did Times Square, you could do the biggest.”
The eight advertising artworks that have been developed so far will be looped for 10 minutes at a cost of $ 20,000 (US $ 12,500). Slogans such as “Cuddle a koala (before they become extinct) – limited time offer” and “Dear World … yes, look … excuse our ridiculous government ** about our goals will be shown on the screen.” ’emissions – Australia “.
This week, the campaign has caught the attention of actor Russell Crowe, who has highlighted it on his Twitter account.
The advertising campaign marks a new twist in Ilic’s career, which has been linked to that of Australian Prime Minister Scott Morrison.
Ilic’s heyday came in 2007 with a dark parody of the Where The Bloody Hell Are You campaign, which Tourism Australia launched during Morrison’s tenure. The government agency responded by sending Ilic a letter of cessation.
Later, in 2019, Ilic made a remake of the parody with the detainees on Manus Island, which ended with his deportation from the island.
Now, with a federal election scheduled, Ilic said this poll was the “most important” the nation had ever faced, as it would “determine how many gigatons of fossil fuels remain on the ground instead of reaching the atmosphere “.
“It’s up to us to prevent this from happening and that’s what I’m doing. I’m kidding. This is my power. Other people should use their powers in their own way. I’m buying billboards because I have almost no hose.
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